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| Author: | Stride, H. Lee, S. |
| Title: | No logo? No way. Branding in the non-profit sector |
| Journal: | Journal of Marketing Management
2007 : FEB, VOL. 23:1-2 p. 107-122 |
| Index terms: | charities non-profit organizations brands |
| Language: | eng |
| Abstract: | The paper investigates branding in the charity environment and what organisational objectives a brand strategy seeks to achieve. It explores the role of values in developing charity brands. |
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