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| Author: | Millson, M.R. Wilemon, D. |
| Title: | Designing strategic innovation networks to facilitate global NPD performance |
| Journal: | Journal of General Management
2008 : WINTER, VOL. 34:2, p. 39-56 |
| Index terms: | strategy new products product development innovation commercialization networks models |
| Freeterms: | processes |
| Language: | eng |
| Abstract: | This article reviews and applies a strategic new product development (NPD) networking maturation process (here as: n-m-p.) developed for organisations employing networks in order to develop successful new products. Described is the development of a strategic NPD n-m-p. model compatible with current global NPD practices and environments. It is noted that strategic NPD networking for NPD is not a discrete event but a process with many stages which are described and include awareness, exploration, commitment and dissolution. It is suggested that starting a strategic NPD n-m-p. is similar to the processes of the adoption and implementation of an important innovation. |
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