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| Author: | O'Reilly, C. |
| Title: | Corporation, culture and commitment: motivation and social control in organizations. |
| Journal: | California Management Review
1989 : SUMMER, VOL. 31:4, p. 9-25 |
| Index terms: | CORPORATE CULTURE MOTIVATION SOCIAL CONTROL |
| Language: | eng |
| Abstract: | The notion of "corporate culture" has received widespread attention in the past several years. Its basic function is highlighted. Culture as a mechanism for social control is described. The normative nature of culture is characterized. The role of culture in promoting innovation is emphasized. It is shown why culture is important for both the implementation of strategy and generating commitment among organizational members. Some ways of developing and managing culture are examined. Based on a comparison of "strong culture" organizations, it is argued that culture and commitment result from: participation; management as symbolic action that focuses attention and shapes attitudes and behaviour; reward systems. |
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