search query: @indexterm SUGGESTION SCHEMES / total: 32
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| Author: | Böhny, R. |
| Title: | Innovationen muss man provozieren! |
| Journal: | Management-Zeitschrift Industrielle Organisation
1989 : VOL. 58:5, p. 31-34 |
| Index terms: | INNOVATION RESPONSIBILITY EMPLOYEES SUGGESTION SCHEMES MARKETING STRATEGIC PLANNING |
| Language: | ger |
| Abstract: | Every employee should be encouraged to initiate innovations. A checklist for the assessment of the ability to innovate is provided. A control loop of innovation is presented with input, process, output subdivisions in it. Some of the most important topics of innovative efforts are reviewed (new products, product development, technological innovation, new markets etc.). Innovations within the framework of strategic planning are examined. Some methods and techniques suitable for provoking innovative ideas are mentioned and shortly characterized: 1. intuitive methods and techniques fostering creativity; 2. analytic methods and exact techniques. |
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