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| Author: | Altman, B. |
| Title: | Transformed corporate community relations: a management tool for achieving corporate citizenship |
| Journal: | Business and Society Review
1998 : 102/103, p. 43-52 |
| Index terms: | ECONOMICS CORPORATE STRUCTURE MANAGEMENT |
| Language: | eng |
| Abstract: | The relationship between the corporation and its broader society has been an issue for executives since the advent of the modern corporation. Pioneers in philanthropy and community service believed and acted on an ethic that business could not be successful without the community thriving. they therefore took an active role, and likewise expected their managers to do the same, in supporting community activities, both with their time and money. |
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