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| Author: | Meuleau, M. |
| Title: | L'Introduction du marketing dans l'entreprise en France (1880-1973). |
| Journal: | Revue Francaise de Gestion
1988 : SEP-OCT, 70, p. 58-71 |
| Index terms: | MARKETING CORPORATE STRUCTURE FRANCE MANAGEMENT HISTORY BUSINESS ENVIRONMENT |
| Language: | fre |
| Abstract: | A common criticism of the French is that they know how to manufacture but not how to sell. Does this comply with reality? It remains true that the term "marketing" is only recent. In a detailed historical study of the role of marketing in French companies, a well-founded response is provided and the progressive forces and major bottlenecks are highlighted which, to a large extent, are still in conflict today in France. Nevertheless the commercial function of the companies has undergone some progress, mainly owing to joining the Common Market and the efforts to defend their market share. |
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