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| Author: | Enderwick, P. |
| Title: | Multinational corporate restructuring and international competitiveness. |
| Journal: | California Management Review
1989 : FALL, VOL. 32:1, p. 44-58 |
| Index terms: | CORPORATE STRUCTURE MULTINATIONAL COMPANIES COMPETITIVENESS INTERNATIONAL BUSINESS |
| Language: | eng |
| Abstract: | Patterns of restructuring within leading USA and Japanese companies since the late 1970s are compared. USA firms rely mainly on intensification, rationalization, collaboration. In contrast, major Japanese enterprises' restructuring has concentrated on investment, technical change and incremental internationalization. In the long term, the strategies pursued by Japanese multinationals appear to offer more significant and enduring competitive benefits, because they have their principal impact on proprietary competitive assets and internationalization advantages. The emphasis of USA corporations has been on overcoming locational disadvantage and restoring competitiveness in the home market. |
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