search query: @indexterm DECISION THEORY / total: 322
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| Author: | Chatterjee, S. (et al.) |
| Title: | The differential processing of price in gains and losses: the effects of frame and need for cognition |
| Journal: | Journal of Behavioral Decision Making
2000 : JAN-MAR, VOL. 13:1, p. 61-75 |
| Index terms: | Decision theory Prices Accounting |
| Language: | eng |
| Abstract: | This paper tests the robustness of the desired wealth principle and mental accounting rules for mixed outcomes to variations in the frame used to describe the outcomes, the thoughtfulness of decision makers, and the net valence (gain or loss) of the outcomes. |
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