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| Author: | Tassiopoulos, D. Haydam, N. |
| Title: | Golf tourists in South Africa: A demand-side study of a niche market in sports tourism |
| Journal: | Tourism Management
2008 : OCT, VOL. 29:5, p. 870-882 |
| Index terms: | tourism sports industry south africa |
| Language: | eng |
| Abstract: | The targeting of tourism market segments is considered to increase repeat visitations to tourism destinations. It allows destination marketers to accurately determine the needs and expectations of targeted tourists, develop more effective marketing strategies, which in turn, assists with ensuring that the targeted tourists segments support and return to the destination. The aim of this study was to determine the profile of golf tourists attending international golf event in South Africa. The study sheds some light on their key trip-related and general golf tourism behaviour patterns. Unlike in earlier studies, the emphasis of this research is on the demand-side. This article examines the level of development of golf tourism, analyses the golf tourism market and highlights critical factors for its success in South Africa. |
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