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| Author: | Babiak, K. Trendafilova, S. |
| Title: | CSR and environmental responsibility: motives and pressures to adopt green management practices |
| Journal: | Corporate Social Responsibility and Environmental management
2011 : JAN/FEB, VOL. 18:1, p. 11-24 |
| Index terms: | corporate responsibility social responsibility sustainable development environment organizational change sports industry executives North America |
| Freeterms: | CSR |
| Language: | eng |
| Abstract: | This paper explores the diffusion of environmental management (hereafter as: env-mgmt.) initiatives in business and the motives and pressures reported by senior executives in adopting these practices (herein as: prtcs.) in the professional sports industry. The sustainable prcts. are framed under corporate social responsibility (CSR) and the causal drivers of environmental behaviour are examined based on a mixed-methods approach and using a survey and 17 in-depth interviews with professional sports team and league executives. There are found both strategic and legitimacy motives to adopt env-mgmt. prcts. It is suggested that strategic motives are the primary reason for adopting an environmental CSR focus. |
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