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| Author: | Fay, M. |
| Title: | Cyclical patterns in the content of advertisements: Replication, confirmation, extension and revision |
| Journal: | International Journal of Market Research
2006 : VOL. 40:1/2, p.198-217 |
| Index terms: | advertising society social values |
| Language: | eng |
| Abstract: | This study examines the patterns in advertisements from year 1950 to year 2000 from major UK magazines. Patterns found were studied to determine whether deviations around long-term secular trends were random, or whether cyclical tendencies were apparent. The paper concludes that cyclicality in advertising should be viewed as general rule rather than a unique occurrence. |
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