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| Author: | Kim, K. Cheong, Y. Zheng, L. |
| Title: | The current practices in food advertising |
| Journal: | International Journal of Advertising
2009 : VOL. 28:3, p. 527-553 |
| Index terms: | food advertising nutrition |
| Freeterms: | functional hedonic taste |
| Language: | eng |
| Abstract: | This article examines the current practices in food advertising and the usage and the effectiveness of different advertising claims across two food catergories. These categories are hedonic and functional. The result indicates that taste and specific nutrition claims are the two dominating types of advertisement claims in recent food advertisements. The results show also that a greater proportion of advertisements for functional foods appeared to use such nutrition/health claims as general health and contains nutrient claims. A greater proportion of advertisements for hedonic foods used taste claims. |
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