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| Author: | Bakir, A. Vitell, S.J. |
| Title: | The ethics of food advertising targeted toward children: Parental viewpoint |
| Journal: | Journal of Business Ethics
2010 : JAN, VOL. 91:2 p. 299-311 |
| Index terms: | children ethics food advertising |
| Freeterms: | parents |
| Language: | eng |
| Abstract: | The article investigates parents' ethical beliefs of food advertising that is targeted at children. The results suggests that parents' views concerning at least some dimensions of moral intensity are strongly related to their ethical judgment and behavioral intentions of food advertising targeted toward children as well as the situation's perceived moral intensity. |
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