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| Author: | Niemans, J. |
| Title: | Market-Entry approaches for central Europe |
| Journal: | Journal of Business Strategy
1993 : MAR-APR, VOL. 14:2, p. 26-32 |
| Index terms: | HUNGARY POLAND CZECHOSLOVAKIA ECONOMICS |
| Language: | eng |
| Abstract: | Poland, Hungary and the Czech Republic offer the best near-term investment opportunities in Central Europe. But potential disasters await those wading into thess waters without a clear strategy, skillful negotiations, and consistent follow through. Clearly, it would be foolhardy to think of entering an unfamiliar country and learning a new business simultaneously. The strategic rationale for entering Central Europe does not have to be monolithic, but it must be clear and it must fit into the investor's overall strategy. |
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