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| Author: | Dawson, J. |
| Title: | Strategy and opportunism in European retail internationalization |
| Journal: | British Journal of Management
2001 : DEC, VOL. 12:4, p. 253-266 |
| Index terms: | INTERNATIONALIZATION RETAILING STRATEGY EUROPE POLAND |
| Freeterms: | OPPORTUNISM |
| Language: | eng |
| Abstract: | It is argued that the established academic conceptualizations of internationalization are unsatisfactory in not addressing this overriding requirement for growth. There is a great variety in the international activity in retailing, with the absence of pattern being one of the few generalities. It is proposed that consideration of opportunism may be a better way to gain understanding of retailer activity than trying to fit activity into deterministic strategic models. The experiences of five West European retailers entering and building retail networks in Poland is provided as evidence for this view. |
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