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| Author: | Saurais, G. |
| Title: | Look after the capital |
| Journal: | Banker
1995 : JAN, VOL. 145:827, p. 65-66 |
| Index terms: | RETAIL BANKING CAPITAL CUSTOMERS |
| Language: | eng |
| Abstract: | All banks want to "play consumer" and they go in for ever-more sophisticated measures to achieve this. But are the investments involved justified by an increase in the loyalty of each customer? The answer is "no". In any case, this is not the principal aim. Nevertheless, therein lies the key to ensuring that profitability is the consequence of carrying out one's business properly. It presupposes that the business has been adequately described. |
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