search query: @indexterm CEREALS INDUSTRY / total: 33
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| Author: | |
| Title: | Breakfast cereals |
| Journal: | Market Research Europe
1997 : APR, VOL. 29:4, p. 1-29 |
| Index terms: | MARKET SURVEYS CEREALS INDUSTRY EUROPE CONSUMPTION COMPANIES INTERNATIONAL TRADE |
| Language: | eng |
| Abstract: | The survey report covers the key points in the international market for breakfast cereals in five major markets: the UK, Germany, Spain, France and Italy. The period under review is 1991-1995 for current data and 1995-2000 for the future outlook of the market. For the purposes of the report, the market is divided into three groups: family, children and others. The "others" sector is apparent in the UK only. There it comprises hot cereals usually of rolled oats. The report presents information on key markets and developments, market trends, volume sales figures, consumption and growth sectors. Information on market shares, companies, distribution, international trade, and outlooks for the future is presented, as well. |
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