search query: @indexterm CEREALS INDUSTRY / total: 33
reference: 8 / 33
| Author: | |
| Title: | Breakfast cereals |
| Journal: | Retail Business
1997 : MAY, 471, p. 25-63 |
| Index terms: | MARKET SURVEYS CONSUMPTION CEREALS INDUSTRY UNITED KINGDOM |
| Language: | eng |
| Abstract: | Breakfast cereals have shown steady growth in the last few years with sales increasing by 8% in volume terms between 1992-1996. The market has proved immune to the recession, growing by 17% in value terms. It has driven by constant new product innovation and masive advertising and promotional support. The UK is virtually self-sufficient in breakfast cereals with imports accounting for just 3.7% of domestic consumption in 1994. Export sales are extremely dynamic. Below-the-line promotional activity plays an important role in the cereals sector. Retail prices in the cereals sector increased by only 4% between 1993-1997. |
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