search query: @indexterm CEREALS INDUSTRY / total: 33
reference: 6 / 33
Author: | Mesak, H.I. Darrat, A.F. |
Title: | Changing market conditions and advertising strategies: theory and evidence |
Journal: | Journal of the Operational Research Society
1998 : JAN, VOL. 49:1, p. 42-51 |
Index terms: | ADVERTISING MARKET CONDITIONS GAME THEORY CEREALS INDUSTRY |
Language: | eng |
Abstract: |
SCIMA