search query: @indexterm CEREALS INDUSTRY / total: 33
reference: 5 / 33
| Author: | |
| Title: | The French market for breakfast cereals |
| Journal: | Market Research Europe
1998 : APR, VOL. 30:4, p. 107-148 |
| Index terms: | MARKET SURVEYS FRANCE CEREALS INDUSTRY CONSUMER BEHAVIOUR COMPANIES MARKET SHARE |
| Language: | eng |
| Abstract: | In teh report, there is the French retail market for breakfast cereals examined. For the analysis, the market is divided into two sectors: Children's cereals and family cereals. The bulk of the market is accounted for by ready-to-eat products. The report covers the time period 1993-1997 with estimates for the latter year based on second quarter data. The forecasts in the report are to 2002. |
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