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| Author: | Postma, P. |
| Title: | Informatietechnologie dwingt tot nieuwe marktstrategie. |
| Journal: | Nijenrode Management Review
1997 : 2, p. 24-30 |
| Index terms: | INFORMATION TECHNOLOGY STRATEGIC MANAGEMENT MARKETING STRATEGY MARKETING MANAGEMENT |
| Language: | dut |
| Abstract: |
SCIMA