search query: @indexterm CEREALS INDUSTRY / total: 33
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| Author: | |
| Title: | The German market for breakfast cereals |
| Journal: | Market Research Europe
1998 : SEP, VOL. 30:9, p. 49-79 |
| Index terms: | MARKET SURVEYS CEREALS INDUSTRY GERMANY |
| Freeterms: | BREAKFAST CEREALS |
| Language: | eng |
| Abstract: | This report explores the retail market for breakfast cereals in Germany. The market experienced consistent growth during the period 1993-1997. The sales were boosted through new product launches and line extensions, and advertising expenditure was increased. Healthy growth is predicted for the breakfast cereals market, with volume sales up by 30% to total 223,000 tn by 2002. Value sales are forecast to increase by 17% to DM1.377,1 ml at constant 1997 prices in 2002. |
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