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| Author: | Moulson, T. Sproles, G. |
| Title: | Styling strategy |
| Journal: | Business Horizons
2000 : SEP-OCT, VOL. 43:5, p. 45-52 |
| Index terms: | STYLES STRATEGY MANUFACTURING |
| Language: | eng |
| Abstract: | A breakthrough theory aids in understanding and using early adopters to forecast mass-market design success. One of the most challenging business problems is to predict or initiate trends in consumers' tastes for styled products. Styling is a dominant factor - indeed, often the determining factor - in major purchases ranging from automobiles and apparel to furniture and home products. Although style must combine with function, quality, price and availability to produce a sale, its contribution is unique in that it is independent of cost. |
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