search query: @indexterm CEREALS INDUSTRY / total: 33
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| Author: | Nevo, A. |
| Title: | Mergers with differentiated products: the case of the ready-to-eat ceral industry |
| Journal: | RAND Journal of Economics
2000 : AUTUMN, VOL. 31:3, p. 395-421 |
| Index terms: | CEREALS INDUSTRY MERGERS PRODUCT DIFFERENTIATION |
| Language: | eng |
| Abstract: | The author discusses an alternative to traditional merger analysis, which consists of demand estimation and the use of a model of postmerger conduct to simulate the competitive effects of a merger. He estimates a brand-level demand system for ready-to-eat cereal using supermarket scanner data and uses the estimates to 1. recover marginal costs 2. simulate postmerger price equilibria, and 3. compute welfare effects, under a variety of assumptions. |
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