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| Author: | Thurlow, C Jaworski, A. |
| Title: | The alchemy of the upwardly mobile: symbolic capital and the stylization of elites in frequent-flyer programmes |
| Journal: | Discourse & Society
2006 : VOL. 17:1, p. 99-136 |
| Index terms: | airlines globalization social structure styles tourism |
| Language: | eng |
| Abstract: | From a sample of 51 major international airlines, the authors offer a critical discourse analysis of so-called loyalty or frequent-flyer programmes and their related business-class services. Airlines' skilful reworking of symbolic capital, their manipulation of the illusion of distinction, and the exploitation of social anxieties about status are achieved through a series of strategies that stylize preferred passengers as elite. |
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