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| Author: | |
| Title: | Breakfast cereals in Italy. |
| Journal: | Market Research Europe
1989 : OCT, VOL. 21, p. 21-28 |
| Index terms: | CEREALS INDUSTRY ITALY |
| Language: | eng |
| Abstract: | A report is presented examining the market for ready-to-eat breakfast cereals in Italy. Key trends and developments are outlined. Total market size is estimated, volume and value sales data are published. Sources of supply are analysed, the role of foreign trade is highlighted. Market sectors are identified and described. Usership and purchasing patterns are examined. Data are presented about weekday breakfasts by type and location. Consumption is analysed by sex, location and profession. Major brands and manufacturers are listed, market shares are evaluated. Advertising and promotion strategies and expenditures are discussed. Retail distribution channels are compared. A future outlook is summarized. |
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