search query: @author Ferguson, A. / total: 33
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Author: | Ferguson, A. |
Title: | Maximising the Mouse. (!Euro Disneyland) (!Amusement parks) |
Journal: | Management Today
1989 : SEP, p. 57-62 |
Index terms: | LEISURE INDUSTRY |
Language: | eng |
Abstract: | The Disney parks have an element of perfection that separates them from the competition and draws millions of visitors. Investors will be offered a share in Euro Disneyland. Unlike USA parks which are directly owned by the parent company, and Tokyo Disneyland which is held under license by Japanese , Euro Disneyland will be floated on the Paris stock exchange as a separate company. The new company will be developed and financed by two owner companies. The Disney standards are safety, courtesy, show and efficiency. All staff are trained using a media mix to impart message. The senior executives receive the most training ensuring "Disney-style" management. |
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