search query: @indexterm SOCIAL PSYCHOLOGY / total: 330
reference: 116 / 330
Author: | Joncour, M. |
Title: | Interference des information en memoire et concurrence publicitaire. |
Journal: | Recherche et Applications en Marketing
1992 : VOL. 7:2, p. 67-81 |
Index terms: | ADVERTISING RESEARCH MARKETING MANAGEMENT ADVERTISING EFFECTIVENESS CONSUMER BEHAVIOUR SOCIAL PSYCHOLOGY |
Language: | fre |
Abstract: |
SCIMA