search query: @indexterm Social psychology / total: 330
reference: 57 / 330
| Author: | Offer, A. |
| Title: | Between the gift and the market: The economy of regard |
| Journal: | Economic History Review
1997 : AUG, VOL. 50:3, p. 450-476 |
| Index terms: | EXCHANGE EQUILIBRIUM GIFTS SOCIAL PSYCHOLOGY |
| Language: | eng |
| Abstract: | The economy of regard operates wherever incentives are affected by personal relations. Its core is in the household but it extends when people work in small groups or negotiate face to face. Gift exchange is sensitive to the cost of information and the cost of time. As the cost of time increases, regard-intensive exchanges become more expensive. Regard is difficult to measure because the yardstick of price is explicitly rejected. It is necessary to look for other indicators to decipher the language and cues of regard . |
SCIMA