search query: @indexterm SOCIAL PSYCHOLOGY / total: 330
reference: 224 / 330
| Author: | Kapferer, J. N. |
| Title: | Rumeurs : le plus vieux media du monde. |
| Journal: | Revue Francaise du Marketing
1987 : MAY-JUL, 113, p. 72-78 |
| Index terms: | COMMUNICATION MEDIA RESEARCH CORPORATE IMAGE SOCIAL PSYCHOLOGY |
| Language: | fre |
| Abstract: |
SCIMA