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| Author: | Kaynak, E. Kucukemiroglu, O. Odabasi, Y. |
| Title: | Advertising agency/client relationships in an advanced developing country |
| Journal: | European Journal of Marketing
1994 : VOL. 28:1, p. 35-55 |
| Index terms: | ADVERTISING ADVERTISING AGENCIES TURKEY |
| Language: | eng |
| Abstract: | This paper suggests that, parallel with the rapid developments taking place in the manufacturing sector, the advertising industry is also experiencing a stage of rapid development in most of the advanced developing countries, as evidenced by the increasing number of advertising agencies and total billings. The article examines present structured characteristics of Turkish advertising agencies and critically compares the role and functions of the advertising agency and client relationship in that country. |
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