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| Author: | Yavas, U. |
| Title: | Consumer attitudes toward advertising in Turkey |
| Journal: | Journal of International Selling and Sales Management
2003 : AUTUMN, VOL. 9:2, p. 73-82 |
| Index terms: | Consumer attitudes Advertising Turkey |
| Language: | eng |
| Abstract: | The results of the study suggest that past experience, family and friends as personal sources of information and TV commercials and magazine/newspaper ads as marketer-dominated commercial sources of information play key roles in Turkish consumers' purchase decisions. |
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