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| Author: | Yucelt, U. |
| Title: | Online consumers aroud the globe |
| Journal: | Journal of international marketing and marketing research
2005 : FEB, VOL 32:1, p 17-24 |
| Index terms: | consumers internet turkey |
| Freeterms: | online marketing |
| Language: | eng |
| Abstract: | This article discusses characteristics of online consumers in different markets, development of online marketing worldwide, and problems and opportunities of online marketing. The authors have conducted an empirical study on Turkish internet users to identify and compare behaviors of online shoppers in Turkey. |
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