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| Author: | Csutora, M. Zsoka, A. |
| Title: | Maximizing the efficiency of greenhouse gas related consumer policy |
| Journal: | Journal of Consumer Policy
2011 : MAR, VOL. 34:1, p. 67-90 |
| Index terms: | sustainable development consumption consumers green consumers policy efficiency costs models case studies Hungary |
| Freeterms: | green positioning emissions reduction |
| Language: | eng |
| Abstract: | Consumer policy approaches can be distinguished by their main focus: "green positioning" basically concentrates on environmentally aware consumers, whereas "efficiency-focused positioning" is targeted at the efficiency gain of the product or solution. It is argued that the scope and total environmental benefit can be increased if green products or solutions are promoted in various ways, not only as "green" but also based on other arguments. A model is suggested for improving the efficiency of greenhouse gas (GHG)-related consumer policy. Different zones of action (green, yellow, and red) are identified based on the marginal private and social cost curves. GHG reducing options based on those zones are evaluated with the help of profiling method, addressing the barriers to implementation. Three different ways of positioning of GHG-related consumer policy in Hungary from 2000 are shown with practical examples of profiling. |
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