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| Author: | McKenna, J. Williams, A.T. Cooper, J.A.G. |
| Title: | Blue flag or red herring: do beach awards encourage the public to visit beaches? |
| Journal: | Tourism Management
2011 : JUN, VOL. 32:3, p. 576-588 |
| Index terms: | tourism motivation Irish Republic Wales Turkey USA coastal regions |
| Language: | eng |
| Abstract: | Surveys of beach visitor motivation in Ireland, Wales, Turkey and the USA suggest that beach awards do not have a great role in motivation to beach visits. However, various criteria closely identified with awards, notably cleanliness and water quality, are shown to be very important. Aesthetic and emotional attributes such as scenic setting and general ambience, and practical factors such as proximity and the range of activities available are substantially important than beach awards in attracting visitors to beaches. The merits of beach awards are critically reviewed and the conclusion is reached of that any possibly accrued benefits are in areas other than attracting visitors. |
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