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| Author: | Kaynak, E. Gurol, U. N. |
| Title: | Export marketing management in less-developed countries : a case study of Turkey in the light of the Japanese experience. |
| Journal: | Management International Review
1987 : VOL. 27:3, p. 54-66 |
| Index terms: | EXPORT MARKETING MARKETING MANAGEMENT UNDERDEVELOPED ECONOMIES TURKEY JAPAN |
| Language: | eng |
| Abstract: | Less-developed countries rely heavily on export marketing to obtain much needed foreign currencies necessary for their socio-economic and technological development. But their export generally consists of agricultural products and raw materials and semi-processed products. But this overdependence on primary products has many disadvantages. Therefore, if the aspirations and development objectives of these countries are to be fulfilled, high priority must be given to the marketing of manufactured products abroad. |
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