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| Author: | Ozsomer, A. Bodur, M. Tamer Cavusgil, S. |
| Title: | Marketing standardisation by multinationals in an emerging market. |
| Journal: | European Journal of Marketing
1991 : VOL. 25:12, p. 50-64 |
| Index terms: | MARKETING STRATEGY MULTINATIONAL COMPANIES TURKEY |
| Language: | eng |
| Abstract: |
SCIMA