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Author: | Markides, C. Crainer, S. |
Title: | Innovating globally |
Journal: | Business Strategy Review
2010 : SPRING, VOL. 21:1, p. 24-27 |
Index terms: | strategy innovation research |
Language: | eng |
Abstract: | Over two decades, C. Markides has studied business strategy and innovation with a recent focus on the broader picture of how people can deal with major social problems: Can the techniques used by managers to create innovation inside organizations work with global change? C. Markides talks with S. Crainer about the latest research. |
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