search query: @indexterm CARS / total: 333
reference: 35 / 333
| Author: | Hsieh, M-H. |
| Title: | An investigation of country-of-origin effect using correspondence analysis : a cross national context |
| Journal: | International Journal of Market Research
2004 : VOL. 46:3, p. 267-295 |
| Index terms: | BRANDS CARS SURVEYS |
| Language: | eng |
| Abstract: | This article examines the empirical findings of country-of-origin (COO) effects. A survey which conducted in 20 nations to evaluate 11 automobile origins with 53 brands is used to provide the insights under which the COO effects could differ. |
SCIMA