search query: @indexterm cars / total: 333
reference: 26 / 333
Author: | Beaumont-Griffin, T. Sutton, A. |
Title: | To buzz or not to buzz? That is the question |
Journal: | Admap
2005 : OCT, VOL. 40:9, (465), p. 28-30 |
Index terms: | advertising campaigns car industry cars |
Freeterms: | word-of-mouth |
Language: | eng |
Abstract: | This article explains how well-planned buzz helped launch a radical new car, and how such results may be measured. |
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