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| Author: | Sköld, D. |
| Title: | An evil king 'thing', rising, falling and multiplying in trucker culture |
| Journal: | Organization
2009 : MAR, VOL. 16:2, p. 249-266 |
| Index terms: | creativity cars culture |
| Freeterms: | design post-production desire fantasy jouissance |
| Language: | eng |
| Abstract: | This paper aims at exploring the workings and the effects of a circular movement of desire, fantasy and ideology at play in truck design development. It is proposed that: 'The Scania Truck does not exist': it is nothing but 'the symptom of passionate users', its power of fascination masks the void of its nonexistence' etc. The paper does so by digging into a customizing discourse found in trucker media, by describing some of the customizing endeavours of Lennart Källström, a passionate truck owner, among others. |
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