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| Author: | Henzler, H. |
| Title: | Managing the merger: A strategy for the new Germany |
| Journal: | Harvard Business Review
1992 : JAN-FEB, VOL. 70:1, p.24-29 |
| Index terms: | ECONOMIC INTEGRATION MERGERS STRATEGY GERMANY, EAST REGIONAL DEVELOPMENT ENVIRONMENT |
| Language: | eng |
| Abstract: | The unification of Germany has become a process of painful realization. What Germany lacks is a concept for merging east and west. The corporate merger provides useful lessons, though not at perfect blueprint. Eastern Germany should develop on its own course rather than become "West Germany: The Sequel". This national merger is a chance for Germany to pursue creative solutions to tough problems. Four areas in particular present opportunities for growth and innovation: people, infrastructure, regional centers and environment. The are considered in detail. |
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