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Author: | Wynstra, F. Weggeman, M. Weele, A. van |
Title: | Exploring purchasing integration in product development |
Journal: | Industrial Marketing Management
2003 : JAN, VOL. 32:1, p. 69-83 |
Index terms: | Purchasing Product development Economic integration |
Language: | eng |
Abstract: | The integration with long-term issues such as technological alignment between supplier and manufacturer is often neglected. This limited conception and the lack of a coherent definition of what purchasing integration in product involvement is form a major impediment to the advancement of knowledge in this field. |
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