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| Author: | Novatorov, E. V. Crompton, J. L. |
| Title: | Reformulating the conceptualization of marketing in the context of public leisure services |
| Journal: | Leisure Studies
2001 : JAN, VOL. 20:1, 61-75 |
| Index terms: | Leisure Service industries Marketing |
| Language: | eng |
| Abstract: | Based on an analysis of the alternative assumptions a revised conceptualization of public leisure marketing was suggested which incorporated the principles of redistribution, and the features of a closed-system organization. A revised definition of public leisure services marketing is offered based on these principles. |
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