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Author: | Hottola, P. |
Title: | Culture confusion: intercultural adaptation in tourism |
Journal: | Annals of Tourism Research
2004 : APR, VOL. 31:2, p. 447-466 |
Index terms: | Tourism Leisure Consumer behaviour |
Language: | eng |
Abstract: | The authors report the findings of a replication study undertaken in Australia based on the American typology, to determine its intercultural applicability. The findings verify the relevance of the tourist roles in the Australian context and support the use of multidimensional scaling to define role characteristics. |
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