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| Author: | Crompton, J.L. |
| Title: | Evolution and implications of a paradigm shift in the marketing of leisure services in the USA |
| Journal: | Leisure Studies
2008 : APR, VOL. 27:2, p. 181-206 |
| Index terms: | marketing leisure service USA |
| Language: | eng |
| Abstract: | During the past half-century, leisure services marketing in the USA has passed through five stages: pre-marketing, selling, user benefits orientation, community-wide benefits orientation and repositioning. This article discusses development of the stages. It is argued that repositioning is the key to the future viability of public leisure agencies. |
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