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Author: | Mueller, F. (et al.) |
Title: | "A rounded picture is what we need": rhetorical strategies, arguments, and the negotiation of change in a UK hospital trust |
Journal: | Organization Studies
2004 : VOL. 25:1, p. 75-93 |
Index terms: | Hospital management Public administration Strategic management United Kingdom |
Freeterms: | Disclosure Rhetorics |
Language: | eng |
Abstract: | The concern of this article is the introduction of the agenda of New Public Management (NPM) within the board of a UK Hospital Trust: West London Hospital (WLH). The literature on New Public Management is discussed, including its limitations for analysing the organizational reality of implementing NPM. But also discourse theory and the literature on rhetoric are drawn on. The main argument is that in order to understand the reality of the NPM paradigm, the rhetorical strategies of protagonists involved in the negotiation of the NPM agenda need to be studied. |
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