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| Author: | Pelsmacker, P. de Jegers, M. Proost, J. |
| Title: | Explaining advertising intensity at the firm level: the Belgian case. |
| Journal: | Revue d'Economie Industrielle
1992 : APR-JUN, 60, p.42-52 |
| Index terms: | ADVERTISING RESEARCH BUSINESS SURVEYS BELGIUM MARKETING PROFITABILITY MARKETING MODELS |
| Language: | eng |
| Abstract: |
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