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| Author: | Rossem, A. Van Veen, K. Van |
| Title: | Managers' awareness of fashionable management concepts: An empirical study |
| Journal: | European Management Journal
2011 : JUN, VOL 29:3 p. 206-216 |
| Index terms: | Belgium managers surveys implementation supply demand |
| Language: | eng |
| Abstract: | This paper sheds light on fashionable management concepts focusing on demand side; precisely on "awareness phase" which is between supply and implementation. The level of this awareness varies between managers; consequently, one might expect that depending on certain contextual and individual characteristics, different subgroups of managers are aware of various concepts in different ways. As a result, the management population is not homogeneous, but rather segmented. The paper presents hypotheses in order to explain this segmentation; 60 different management concepts on a Belgian sample of 681 respondents have been tested with these hypotheses. |
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