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| Author: | Prag, J. Casavant, J. |
| Title: | An empirical study of the determinants of revenues and marketing expenditures in the motion picture industry |
| Journal: | Journal of Cultural Economics
1994 : VOL. 18:3, p. 217-235 |
| Index terms: | PUBLIC CHOICE ART MARKET ECONOMICS |
| Language: | eng |
| Abstract: | This paper presents an empirical study of the determinants of a motion picture's financial success. Among the many factors which are included in this study, the authors find that quality and marketing expenditures are important determinants. Film ratings, production cost, and the presence of star performers are only important determinants when marketing is not included. The authors find that marketing expenditures are positively related to production costs. |
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